Proposal prepared for
Greenville Sports League
Rebranding
Proposal prepared for
Greenville Sports League
Rebranding
Proposal prepared for
Greenville Sports League
Rebranding
A Note Before We Begin
Thank you for the opportunity to be part of Greenville Sports League's next chapter. Over 20,000 adults a year choose to play and connect through what you've built, and that kind of reach deserves a brand that matches it. Working with me, you can expect clear communication, dependable timelines, and a design that reflects your vision and connects with your audience.
A Note Before We Begin
Thank you for the opportunity to be part of Greenville Sports League's next chapter. Over 20,000 adults a year choose to play and connect through what you've built, and that kind of reach deserves a brand that matches it. Working with me, you can expect clear communication, dependable timelines, and a design that reflects your vision and connects with your audience.
A Note Before We Begin
Thank you for the opportunity to be part of Greenville Sports League's next chapter. Over 20,000 adults a year choose to play and connect through what you've built, and that kind of reach deserves a brand that matches it. Working with me, you can expect clear communication, dependable timelines, and a design that reflects your vision and connects with your audience.
Objectives
GSL is Greenville's adult sport, recreational, and social league that has grown tremendously over the years and now it's outgrown its logo. This rebrand will give GSL a fresh look and feel, bring more attention to the social side of the league, and give the community a logo they're proud to rep.
01
A New Look for GSL
Give GSL a refreshed identity that better reflects who the league is today and where it's headed.
02
Reestablish Community
The social side of GSL is what sets it apart from city rec programs. The new brand should communicate connection and belonging, not just competition.
03
Build Brand Pride
The goal of this rebrand is to create a logo that the Greenville community is proud to wear and represent.
Objectives
GSL is Greenville's adult sport, recreational, and social league that has grown tremendously over the years and now it's outgrown its logo. This rebrand will give GSL a fresh look and feel, bring more attention to the social side of the league, and give the community a logo they're proud to rep.
01
A New Look for GSL
Give GSL a refreshed identity that better reflects who the league is today and where it's headed.
02
Reestablish Community
The social side of GSL is what sets it apart from city rec programs. The new brand should communicate connection and belonging, not just competition.
03
Build Brand Pride
The goal of this rebrand is to create a logo that the Greenville community is proud to wear and represent.
Objectives
GSL is Greenville's adult sport, recreational, and social league that has grown tremendously over the years and now it's outgrown its logo. This rebrand will give GSL a fresh look and feel, bring more attention to the social side of the league, and give the community a logo they're proud to rep.
01
A New Look for GSL
Give GSL a refreshed identity that better reflects who the league is today and where it's headed.
02
Reestablish Community
The social side of GSL is what sets it apart from city rec programs. The new brand should communicate connection and belonging, not just competition.
03
Build Brand Pride
The goal of this rebrand is to create a logo that the Greenville community is proud to wear and represent.
Discovery & Visual Direction
Before any design begins, I'll do a deep dive into GSL and develop a visual direction for the new brand. Then we'll meet to talk through it and align on the where the brand is heading.
Brand Audit
A review of GSL's current logo, colors, tone, and digital presence to identify what's working, what's holding the brand back, and what needs to be left behind.
Competitive Landscape
An analysis of how GSL stacks up against the City of Greenville's rec programs and what makes GSL the clear choice for adult sport and social in the Upstate.
Brand Pillars
Defining the core mission, values, and tone of voice that will guide every design decision and keep the rebrand rooted in who GSL actually is.
Stage Deliverables:
Brand Discovery Meeting
Brand Strategy Presentation
Mood Board(s) for visual direction
Discovery & Visual Direction
Before any design begins, I'll do a deep dive into GSL and develop a visual direction for the new brand. Then we'll meet to talk through it and align on the where the brand is heading.
Brand Audit
A review of GSL's current logo, colors, tone, and digital presence to identify what's working, what's holding the brand back, and what needs to be left behind.
Competitive Landscape
An analysis of how GSL stacks up against the City of Greenville's rec programs and what makes GSL the clear choice for adult sport and social in the Upstate.
Brand Pillars
Defining the core mission, values, and tone of voice that will guide every design decision and keep the rebrand rooted in who GSL actually is.
Stage Deliverables:
Brand Discovery Meeting
Brand Strategy Presentation
Mood Board(s) for visual direction
Discovery & Visual Direction
Before any design begins, I'll do a deep dive into GSL and develop a visual direction for the new brand. Then we'll meet to talk through it and align on the where the brand is heading.
Brand Audit
A review of GSL's current logo, colors, tone, and digital presence to identify what's working, what's holding the brand back, and what needs to be left behind.
Competitive Landscape
An analysis of how GSL stacks up against the City of Greenville's rec programs and what makes GSL the clear choice for adult sport and social in the Upstate.
Brand Pillars
Defining the core mission, values, and tone of voice that will guide every design decision and keep the rebrand rooted in who GSL actually is.
Stage Deliverables:
Brand Discovery Meeting
Brand Strategy Presentation
Mood Board(s) for visual direction
Pricing
Package type
Basic
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
1-2 Weeks
Stage 03
Feedback & Revision
1-2 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~8 Weeks
Deliverables:
Brand Strategy Presentation
1x Initial Logo Concept
(includes 1 revision round)
1x Color Palette Option
Brand Typography
Full Logo Suite
Total Investment:
$3,000
Pricing
Package type
Basic
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
1-2 Weeks
Stage 03
Feedback & Revision
1-2 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~8 Weeks
Deliverables:
Brand Strategy Presentation
1x Initial Logo Concept
(includes 1 revision round)
1x Color Palette Option
Brand Typography
Full Logo Suite
Total Investment:
$3,000
Pricing
Package type
Basic
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
1-2 Weeks
Stage 03
Feedback & Revision
1-2 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~8 Weeks
Deliverables:
Brand Strategy Presentation
1x Initial Logo Concept
(includes 1 revision round)
1x Color Palette Option
Brand Typography
Full Logo Suite
Total Investment:
$3,000
Package type
Standard
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
2-3 Weeks
Stage 03
Feedback & Revision
2-3 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~10 Weeks
Deliverables:
Brand Strategy Presentation
2x Initial Logo Concepts
2x Initial Logo Concepts
2x Color Palette Options
Brand Typography
Full Logo Suite
Total Investment:
$4,000
Package type
Standard
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
2-3 Weeks
Stage 03
Feedback & Revision
2-3 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~10 Weeks
Deliverables:
Brand Strategy Presentation
2x Initial Logo Concepts
2x Initial Logo Concepts
2x Color Palette Options
Brand Typography
Full Logo Suite
Total Investment:
$4,000
Package type
Standard
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
2-3 Weeks
Stage 03
Feedback & Revision
2-3 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~10 Weeks
Deliverables:
Brand Strategy Presentation
2x Initial Logo Concepts
2x Initial Logo Concepts
2x Color Palette Options
Brand Typography
Full Logo Suite
Total Investment:
$4,000
Package type
Premium
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
3-4 Weeks
Stage 03
Feedback & Revision
3-4 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~12 Weeks
Deliverables:
Brand Strategy Presentation
3x Initial Logo Concepts
3x Initial Logo Concepts
3x Color Palette Options
Brand Typography
Full Logo Suite
Total Investment:
$5,000
Package type
Premium
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
3-4 Weeks
Stage 03
Feedback & Revision
3-4 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~12 Weeks
Deliverables:
Brand Strategy Presentation
3x Initial Logo Concepts
3x Initial Logo Concepts
3x Color Palette Options
Brand Typography
Full Logo Suite
Total Investment:
$5,000
Package type
Premium
Stage 01
Discovery, Research, & Visual Direction
1-2 Weeks
Stage 02
Concept Development
3-4 Weeks
Stage 03
Feedback & Revision
3-4 Weeks
Stage 04
Brand Typography System
~1 Week
Stage 05
File Preparation & Delivery
~1 Week
Total Estimated Timeline
~12 Weeks
Deliverables:
Brand Strategy Presentation
3x Initial Logo Concepts
3x Initial Logo Concepts
3x Color Palette Options
Brand Typography
Full Logo Suite
Total Investment:
$5,000
Optional Add-on:
Brand Guidelines
Brand Guidelines are the rulebook for how your brand looks and sounds, so every touchpoint feels like it belongs to the same company. Think of your brand like a person. You recognize the people you know by how they look, how they talk, and what they stand for. Your brand works the same way, and consistency is what makes it recognizable. The more consistent your brand shows up, the more your audience trusts it.
Total Investment:
$850
Printing costs not included.
Includes:
Custom Brand Guidelines
2x Revision Rounds
Optional Add-on:
Brand Guidelines
Brand Guidelines are the rulebook for how your brand looks and sounds, so every touchpoint feels like it belongs to the same company. Think of your brand like a person. You recognize the people you know by how they look, how they talk, and what they stand for. Your brand works the same way, and consistency is what makes it recognizable. The more consistent your brand shows up, the more your audience trusts it.
Total Investment:
$850
Printing costs not included.
Includes:
Custom Brand Guidelines
2x Revision Rounds
Optional Add-on:
Brand Guidelines
Brand Guidelines are the rulebook for how your brand looks and sounds, so every touchpoint feels like it belongs to the same company. Think of your brand like a person. You recognize the people you know by how they look, how they talk, and what they stand for. Your brand works the same way, and consistency is what makes it recognizable. The more consistent your brand shows up, the more your audience trusts it.
Total Investment:
$850
Printing costs not included.
Includes:
Custom Brand Guidelines
2x Revision Rounds
Next Steps
01
Step 1: Select Your Package & Add-on(s)
Take a look at the three package tiers and any add-ons that feel like a good fit. When you're ready, complete and submit the form. If you have any questions, please don't hesitate to reach out.
02
Step 2: Contract & Invoice
Once I receive your package selection, I'll send over your contract to review and sign. After that's done, you'll receive an invoice for 50% of the total to start your project.
03
Step 3: Schedule Brand Strategy Meeting
After your payment is confirmed, I'll send over a booking link so we can get your first meeting on the calendar!
This proposal is valid until March 24, 2026.
Next Steps
01
Step 1: Select Your Package & Add-on(s)
Take a look at the three package tiers and any add-ons that feel like a good fit. When you're ready, complete and submit the form. If you have any questions, please don't hesitate to reach out.
02
Step 2: Contract & Invoice
Once I receive your package selection, I'll send over your contract to review and sign. After that's done, you'll receive an invoice for 50% of the total to start your project.
03
Step 3: Schedule Brand Strategy Meeting
After your payment is confirmed, I'll send over a booking link so we can get your first meeting on the calendar!
This proposal is valid until March 24, 2026.
Next Steps
01
Step 1: Select Your Package & Add-on(s)
Take a look at the three package tiers and any add-ons that feel like a good fit. When you're ready, complete and submit the form. If you have any questions, please don't hesitate to reach out.
02
Step 2: Contract & Invoice
Once I receive your package selection, I'll send over your contract to review and sign. After that's done, you'll receive an invoice for 50% of the total to start your project.
03
Step 3: Schedule Brand Strategy Meeting
After your payment is confirmed, I'll send over a booking link so we can get your first meeting on the calendar!
This proposal is valid until March 24, 2026.